It's Notion, baby!
Listen up people, because this lil’ call out will soon be a very familiar one.
Now that Australians have officially accepted Aussie Hip Hop into its culture, it’s arguably the fastest growing genre in the country, and never has there been a better time to hit the people with some real music. And although there are already numerous talented local acts making moves, one particular young buck is about to step up and take the scene by surprise. Ladies and gentlemen, introducing Notion.
N-O has been dabbling in Hip Hop since the early 1990’s when he was barely ten years old, immersing himself in the West & East Coast artists that were massive at the time. Hip Hop was just another part of his life until he began to try his hand at freestyling around the time he was fifteen, when MC’s like Jay-Z, Nas, Common, Mos Def, Big L, Talib Kweli, Method Man, Ghostface, Eminem, Juelz Santana, Busta Rhymes, Lil Wayne and Black Thought were huge influences. From that moment on, he was hooked and Hip Hop became a dominant force in the life of Notion, where he began penning down his freestyles and turning them into songs and verses at an impressive rate.
Influenced by his older brother, Cee-For, and the other half of Soul District, Revelino, Notion developed his style over the years, spending much time writing to beats that Cee & Rev had used, making them into tracks of his own, spending hours upon hours in the lab, freestyling like a madman, and connecting with the pad. Notion is one hungry dude, and he has become widely known for his incredibly articulate and humorous freestyles, not to mention his brilliant diversity when it comes to written tracks, which now, are rivalling the best MC’s that this country has to offer – and there’s still more to come, people.
He was a contender in SYN FM’s recent Word War 1 MC battle league competition, where a larger audience got to hear what Notion can do on the mic, and although he had not established himself in the battle scene at all, he demolished the competition in the written round with superior concepts, flow and delivery. But that was just the beginning, my friends. Notion has been putting in serious work for the past three to four years now, and his debut mixtape, It’s My Turn… documents his last couple of years of rhyme. Featuring production from GMC and DJ Dub Kay (who also mixed the release), alongside some of the hottest beats from recent times, and with guest appearances from Cee-For, Bekah, GMC, and Esscay to name a few, It’s My Turn… is set to create a serious dent in the scene and cement Notion as a name to watch out for.
His live shows have also strengthened his name, in particular his appearances with Cee & Bekah, Tommy Gunnz, Fluid and GMC just to name a few, at venues such as The Spot, The Evelyn, Noise Bar (doing shows for Noise TV), and numerous other gully night spots around Melbourne have seen Notion’s performances improve and assisted him in snatching many more new fans in the process.
Ya boy has also been getting his network on over the years, and he’s been linking with some of the most talented and respected artists and producers in the country, including the likes of Weapon X & Ken Hell, Styalz Fuego, Justice & Kaos, Fluid, Lewis One, Stan Bravo, Prince Ali, NeeQ, Da-Phai, C-1, Revelino, with many more to come. 2006/2007 is looking to be a massive coupe of years for Notion, with the release of It’s My Turn… and his official launch into the scene; he’s ready to take it all the way. Heads are already starting to catch on, y’all, so get on board the bandwagon before it’s overloaded.
It seems that Notion is also getting much attention from the urban websites & street press around the town as well, with contacts such as GrooveOn.com.au
, and PlanetUrban.com.au
both supporting and helping Notion promote his latest works, including interviews, downloads and promotional pieces. More recently a PlanetUrban Exclusive song only to their website has seen an excellent response of votes and downloads, boasting not only one, but TWO tracks in the PlanetUrban TOP 20 Charts list! “The Come Up” has placed number 1 for over 4 weeks, while “Whateva Ya Need” closely behind it number 2. So keep your eyes peeled for plenty of Notion on the Internet and in the papers, yall!
The mixtape game in Melbourne, and also internationally, has sky rocketed recently and Notion has obviously taken advantage of this. Appearing on nine mixtapes around the country and one international release to date, Notion has received plenty of love around and is slowly becoming a regular name on the mixtape circuit. His future endeavours include a project with Cee-For & GMC entitled “Dope Sauce”, which is due out in 2008, and is currently well in the works. In addition to this, “The Corner of Notion & 9th” is another mixtape compiled by Notion with all of his joints over 9th Wonder beats over the years, plus a bunch of new ones. Also, Notion is collaborating with one of Melbourne’s finest up-and-coming producers, Da-Phai, on their “An Innovative Mind” album, which is also due out 2008, while also beginning to plan his first solo album release! Notion is one busy emcee, and at the rate he is going now, he’s never gon’ stop, yall!
And now, with a home studio in his grasp Notion has been working solidly on his next mixtape release entitled “World DomiNoTiOn” which is due out late 2007.